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1 result for 'Sanam Zanjani'
2022
Burberry’s Digital Strategy
By Donald Sull, Stefano Turconi, Sanam Zanjani
The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberryā€™s digital transformation was spearheaded by CEO Angela A...